Wimbledon causes social media surge

Wimbledon causes surge in social media By Zoe Kleinman Technology reporter, BBC News Andy Murray’s Wimbledon victory was widely celebrated online. Twitter recorded more than 6.6 million tweets about Wimbledon during the two-week tennis championships. During last year’s tournament the figure was just 2.5 million, according to analysis by Wimbledon partner IBM. Facebook reported more than 20 million posts, comments and “likes” relating to the competition. Mobile phone provider EE said there was a 39% increase in traffic on its 4G service during the men’s final on 7 July. On the same day, Google recorded more than two million searches for match winner Andy Murray. During the same time period, more than 500,000 people chose to search for information about his girlfriend Kim Sears. Over the course of the championships, the Facebook profile of Murray’s rival Novak Djokovic attracted 3.1 million “likes”. That was three times as many as Murray, who had 1.3m at the time of writing. Andy Murray’s victory tweet was re-tweeted 77,000 times in just over an hour. This trend was reflected by the women’s finalists, with winner Marion Bartoli attracting 18,412 “likes” for her official page while her opponent Sabine Lisicki gathered 290,000. Murray’s victorious tweet: “Can’t believe what’s just happened!!!!” was re-tweeted more than 77,000 times in just over an hour, Twitter said in a blog post . High demand However some sports websites struggled to keep up with the demand for information about the tournament. According to website monitoring service Keynote, 25% of visitors to the Eurosport website were unable to see pages during the men’s final, while loading times for Tennis.co.uk took up to 15 seconds at peak times.
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